Thursday, 23 August 2018

What's in a name?

"Inc." (that's A Thing – sort of news/media/comment/coaching Thing) just published

A Study of 600,000 People Shows the Secret to Managing Millennials Is to Quit Thinking of Them as Millennials


Hmm –  Well, yes, in a trivial sense.
I dislike being called a Baby Boomer – as if I had been conceived in a frenzy of post-war optimism more than 5 years after VJ Day  Of course the term has a certain statistical value, but calling me a Baby Boomer says no more about me than – say – that my father was a Daily Mail reader: true, but lazy and misleading. (Besides, the context is very different – the Mail, last time he read it [1961] was... not the same [not to put too fine a point on it].)

But that Inc. piece starts 
I just did a Google search for "manage Millennials." I got 28 million results. That's total overkill...
I struggled to avoid an automatic lip-curl reflex (LCR)  at the abuse of the word overkill (which has a particular political/military/economic sense –  a world away from the almost meaningless Jolly Big sense evoked by the author, 'Contributing Editor' Jeff Haden), but  life's too short to get upset about  this sort of illiteracy...
... especially since a recent study published in the Journal of Managerial Psychology shows there are much greater attitude and behavior differences within generations than between generations.

I tried out the first of Mr Haden's links, hoping to see further evidence of that Google-based finding. But no ... it's a link to another Inc. article.
For the record, when I search for manage Millennials (two separate  words, no quotes) I get just over 23 million hits, and when I search for "manage Millennials"  I get fewer than 17,000.  I suppose Mr Haden's overkill figure is based on the first of these (with the extra 5 million being attributable to poetic (that is, lazy/Internet) licence.
In other words the link does not lead to relevant information. Vannevar Bush (inspiration for Ted Nelson, who coined the term hypertext [that's what the H and the T stand for in  HTML]) would turn in his grave; what it does is irrelevantly drive traffic to another Inc. page.
Which I've just done. Oh well...

But the grass has started growing again. Nunc est MOW-endum, as Horace might have written (if only Latin had a W).

PS: A couple of clues –
  • Plunge into millpond, say, making for fortunate coincidence (11)
  • Christian? About time for a trouble-maker. (4-6)
Update: 2019.02.05.13:00 – Nested paren. fixes (natch) and added PS


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